Here are 5 mistakes new TikTok creators make and as a result can’t go viral
Do You ever wonder why some TikTok accounts grow fast while others stay stuck? Well… chances are, you’re making at least one of these 5 mistakes!
And trust me, mistake number one is something I see all the time, and it can kill your growth before it even starts.
So let’s fix that—right now!
Mistake #1: Using the Teamwork Trend (It’s Hurting You!)
A lot of small creators think that if they team up and follow each other, they’ll grow faster. But this actually hurts your account! Here’s why…”
those followers don’t actually care about your content.
Now, let’s picture two TikTok accounts:
1. Account A has 1000 followers from random teamwork trend collabs. When this account posts a video, TikTok’s algorithm initially pushes it to the account’s 1000 followers. However, since these followers aren’t really interested in the content and may not engage, TikTok notices low engagement (likes, comments, shares, or watch time). Because of this, the algorithm doesn’t see the video as valuable and limits its reach. As a result, even though there are more followers, the video doesn’t get pushed to many more people beyond that initial small group.
2. Account B only has 100 followers, but those 100 followers actually love the content. When they post, TikTok shows it to those 100 people, and guess what? They watch, like, comment, maybe even share, and Since the engagement is higher, TikTok continues pushing the video to a broader audience, leading to better results.
So instead of chasing followers through random trends, focus on building an audience that actually wants to see your videos!
Mistake #2: Wrong Hashtags Are Killing Your Reach
Hashtags are powerful—but only if you use them right. Most small TikTokers either use way too many or they pick the wrong ones.
Let’s say you post a travel video about Italy. What hashtags do you use?
Option 1: #travel #vlog #beautifulplaces
Option 2: #traveltoitaly #italytrip #italianviews
If you go with Option 1, TikTok might push your video to people who love traveling—but maybe they’re only looking for Spain or Japan. They scroll past, and boom—your video dies.
While Option 2 tells TikTok: “Hey, show this to people who are specifically interested in Italy travel content.” And that’s how you get engagement.
TikTok isn’t guessing who should see your video—it’s reading your hashtags. If you use irrelevant or overused hashtags, TikTok pushes your video to the wrong people… and they scroll past it. And that tells the algorithm, ‘this video isn’t interesting.’
Mistake #3: Weak Video Titles & Descriptions
Most people don’t realize this, but TikTok actually reads your video’s title and description before deciding who should see it. That’s called SEO, and it’s a game-changer.
Let’s take a travel video example again. Which caption do you think works better?
Option 1: “Italy trip vlog”
Option 2: “Exploring Rome’s hidden spots – Must-visit places in Italy!”
The second one is way better! It gives TikTok a clear idea of what the video is about, so it can push it to the right audience.
Your video title and description aren’t just extra details… they’re TikTok SEO. If TikTok doesn’t understand your video, it won’t push it to the right people. So if you’re writing boring or vague captions, you’re missing out on views!
Mistake #4: Bad Video Quality (It’s Hurting Your Chances!)
A good video isn’t just about what you’re saying—it’s about how you present it.
Here are the 3 things every viral TikTok video needs:
1. A Hook (In the First 3 Seconds!) – This can be a visual hook (fast motion, bold text), an audio hook (sound effect, music), or a script hook (a strong opening line).
2. A Call to Action – Tell people what to do! Like, comment, share, follow—you need engagement!
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3. Good Editing – No shaky footage, no long pauses. Use quick cuts, captions, and high-energy visuals.
Which one do you think is getting more views? Exactly.
Mistake #5: Not Being Consistent (TikTok Will Forget You!)
Look, TikTok is fast. If you post once a week and then disappear, the algorithm forgets about you.
The more consistently you post, the more TikTok recognizes your account as active and relevant.
CREATOR:
You don’t have to post every day, but 3-5 times a week? That’s the sweet spot.
Alright, so tell me—which one of these mistakes have you made? Be honest, drop a comment below!
And hey—if you want more TikTok growth tips, make sure to like this video, hit follow, and share it with a friend!